About Us

Yudala Limited has emerged as the first ever composite online and retail chain, with the concrete ambition of becoming the market leader in trade and commerce on the continent. With its headquarters in Nigeria, Yudala Limited has carved a niche for itself by being the first organization to combine an online shopping platform with mega retail stores located in major cities across the country, with a target of further expansion into other major African capitals.

Launched with a vision to spearhead a revolution in the online and offline business domain on the continent and backed by its considerable financial capacity and technological backbone, Yudala Limited will transform the average shopper’s experience of the market-place with its emphasis on responsive after-sales support, customer-centric approach, wide range of quality, pocket-friendly products; ultra-secure and flexible payment options, as well as efficient distribution system. Our multi-pronged yet standardized business model will infuse a measure of coordination to the relatively unstructured business space and ensure the delivery of world class products and services on our online and offline platforms.

Essentially, the Yudala Way of ‘AUTHENTICITY AND TRUSTWORTHINESS' places the customer at the centre-piece of our entire marketing and operational activities – a move that will lend a measure of reliability and dependability to the buying process, making Yudala the preferred online and retail chain for the African consumer.

Mission, Vision, Core Values

Mission: To ensure a pleasant and secure shopping experience centered on outstanding customer service, a rich variety of quality products, highly competitive prices and superior post-sales service.

Vision: To drive a positive cultural revolution in Africa through trade and commerce.

Core Values

    1. Dependability
    2. Customer-centricity
    3. Dedicated to Excellence
    4. Team Oriented


Value Proposition

The following constitute the core benefits Yudala.com will leverage:

      • Platform Mix: With an enviable status as Nigeria’s first and biggest online and retail chain, Yudala will combine a vibrant online shopping platform with Experience, Smart and mobile stores in key locations, while ensuring a nationwide spread in little time with the addition of a new store every other week in major capitals in the country and all over Africa. With a mandate to launch 150 Stores in the first 18 months of operations, the company will ensure that no region is left out in the high quality experience that Yudala stands to offer. While placing great emphasis on cosmopolitan consumers, Yudala also possesses the requisite network capacity to reach the unreached – those that are not served by the few online platforms – by offering quality service with valid guarantees that are presently non-existent in the Nigerian online and retail business space. In view of this, there is also an orchestrated plan to reach every nook and cranny of the country with a targeted total of 512 shops in Nigeria’s local government councils within three years. 


      • Customer Service: Yudala is a business which revolves around delivering an ultimately satisfying shopping experience to the customer, with the aim of encouraging repeat buying and eventual brand loyalty. In line with this, our major concentration is customer satisfaction. We are renowned for our customer-centric nature; with extreme attention to each customer’s unique requirements and an approach which emphasizes after-sales relationships and support. Our passion to please will be duly reflected in making the customer the focus of our business. 


      • Operational efficiency: Our highly efficient logistics process ensures constant touch with the customer through the order placement and delivery life-cycle. With a decentralized distribution system, customers will enjoy minimal delays and reduced down-time prior to getting their hands on ordered items. 


      • Genuine Products:  We have built on new and existing partnerships with equipment manufacturers and other approved distributors to ensure that only products of the highest quality are carried on our platforms. In line with our core value as a dependable online and offline store of choice, Yudala offers a bouquet of genuine products without compromising on quality. Yudala will focus on the best of ICT products as well as lifestyle goods and healthy living goods from the biggest and most renowned brands before launching other mandates. With Yudala, there will be no imitations or grey products because every item purchased from our online or offline platforms will come with a certified guarantee. More importantly, the Yudala Management will take responsibility for all products purchased from and delivered by Yudala. 


      • Quality of Service: Yudala differentiates itself by offering support on warranty as well as out-of-warranty products for customers. We boast of a robust technological backbone, man-power expertise, and a two-year test run of a state-of-the-art website designed with advanced functionalities which offers visitors an interactive, engaging and multimedia user interface. Furthermore, the platform will offer a suite of customer-friendly payment options including pre-paid payment and payment-on-delivery choices. 


      • Superior post-sales support:  The essence of our customer-centric nature is founded on the belief that the actual relationship with the customer begins after a sale is closed.  Our effective reverse logistics process ensures we are closest to you with Yudala stores for swift interface and support on purchased items. Furthermore, our in-house, elite support team known as Tech Gurus, will be on hand to swing into action should a customer require any form of after-sale assistance. In addition, Yudala offers round-the-clock access to a pool of dedicated customer service personnel who will handle enquiries where the need arises.  


      • Key Locations: With physical presence in major cities aligned with a geographical expansion roadmap to cover the 36 states in Nigeria and key cities in West Africa, our ambition is to make Yudala a ubiquitous, pervasive force which makes it easier for the customer to identify with us. 


      • Our People: Peopled by a closely-knit group of highly motivated, dedicated and passionate young men and women, the Yudala team represents our greatest resource and defining edge. Each member of the team is imbued with the Yudala mindset; one which stops at nothing to take on new challenges, dismantle obstacles and ensure ultimate customer satisfaction. 


      • Founders: Established by a team of brilliant and well informed Nigerians and backed by competent investors of highest integrity within and outside the country, Yudala will focus on wealth creation for the majority of Nigerians. Yudala will function as a Public Trust, with the ambition of employing a massive 50,000 Nigerians within three years. This is in line with the Yudala mantra of ‘best wishes, peace and prosperity”.
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